Notre Dame Day social media campaign.
Notre Dame Day, or simply ND Day, is a campus-wide fundraiser at the University of Notre Dame. My Social Media class gave me the opportunity to not only go behind the scenes of ND Day but also to plan and execute a social media campaign for the club of my choice. It was an easy for my partner and I to select the Notre Dame Women's Boxing Club.
We created a social media campaign that consisted of three key elements: Facebook videos that introduced and explained our goals, tandem Facebook and Instagram posts with words of wisdom from the Club's founder and an Instagram campaign emphasizing our hashtag, #whatareyoubarakabout.
I took the lead on content creation and began with the Facebook video series. I used footage from my interviews with six boxers to produce four videos, each with a unique informational purpose. I also made GIFs to accompany Facebook and Instagram posts released on ND Day.
My second project was the “Founder's Friday” series. I interviewed Aimee Buccellato, the Club's founder, and asked questions such as what inspired her to start the club and how it has affected her life beyond college. I used the transcripts from this interview to create a series of four posts that were released on Facebook and Instagram on the four Fridays leading up to ND Day.
The third and final element of this social media campaign was an Instagram series using the #whatareyoubarakabout hashtag. We featured six boxers and their answers to the question, “what are you baraka ‘bout? We encouraged the rest of the team to get involved by posting their own #whatareyoubarakabout Instagrams which we shared on ND Day.