Bandar Foods Rebranding

A real-world job.

I interned at Bandar Foods, a Indian-inspired condiment and snack start-up, during the summer of 2015. One of only four Bandar employees, I represented the entire creative team at Bandar. I worked directly with one of Bandar's co-founders on a variety of projects, just a few of which I've highlighted below.

Role Design
Date June-August 2015
MEDIA Print and web
TOOLS InDesign, Photoshop, Unbounce.com

Sales collateral update.

One of my first projects was a complete overhaul of Bandar's sales collateral. The company wanted a look that was more colorful, youthful and fun to go along with their recently redesigned logo. Working with the color palette of Bandar's product packaging, I added visual interest to the product sheet by adding bold purple bars and reorganizing and color-coding the information. These themes are continued in the sell sheet. Both pieces measured 8.5x11 inches.

BEFORE

AFTER

BEFORE

AFTER

Business card re-design.

One of my favorite projects was updating Bandar's business cards. I integrated Bandar's bold new color palette and chunky headline font to make the cards brighter and more playful. I incorporated mandala designs from their packaging to emphasize the company's Indian influences and add a level of intricate detail. The business cards were a standard 3x2½ inches.

BEFORE

AFTER

Landing page styling.

During my internship, Bandar ran a test campaign for its condiments on Google Adwords. I was asked to create a landing page for this project using the software at Unbounce.com. The landing page was optimized for both web and mobile.